Overview
Industry: Cosmetic Medical Clinic
Service Used: Google Ads (PPC Ads)
Challenge: No historical ad data + strict medical advertising restrictions
Result: 14.07% Google Search CTR (nearly 5× the medical industry average of 1.5–3%)
~ 86 conversions in a month
“We needed a Google Ads strategy that was compliant, efficient, and focused on real patient inquiries.”
Client Introduction
This Canadian cosmetic medical clinic serves patients across the Prairie provinces, offering a mix of surgical and non-surgical cosmetic procedures. Operating in a highly regulated medical space, the clinic needed a marketing approach that balanced visibility with compliance while still driving qualified leads.
The Problem
The clinic was starting from ground zero. There was no existing Google Ads account, no historical performance data, and no analytics insights to guide decision-making from past performance.
On top of that, Google’s medical advertising policies restricted:
The use of drug and treatment brand names
Certain medical terminology
Demographic and targeting options
The concern was clear: Would Google Ads be able to generate meaningful leads in such a restricted environment without wasting budget?
The Solution
The clinic partnered with us to build a compliant, intent-driven Google Ads strategy designed specifically for cosmetic medical marketing.
Rather than taking a broad, unfocused approach, we implemented a Search-first strategy focused on capturing users actively searching for cosmetic procedures.
Key elements of the solution included:
Structuring campaigns around Search intent, not volume
Segmenting campaigns into surgical and non-surgical services to prevent internal competition
Writing policy-compliant ad copy that aligned closely with user search intent
The Results
The results quickly validated the approach.
Despite operating in a highly regulated industry, the Search campaigns achieved a 14.07% click-through rate, far exceeding the medical industry average of 1.5–3%.
This performance indicated:
Strong alignment between search intent and ad messaging
High relevance scores despite medical advertising restrictions
Efficient use of ad spend focused on intent users
Additional benefits included:
Cost-efficient lead generation
Strong performance
Clear data signals to guide future optimization and scaling
Conclusion
This case study shows that Google Ads for medical and cosmetic clinics can perform exceptionally well when strategy, structure, and intent are prioritized over volume (impressions).
By focusing on Search, respecting policy limitations, and aligning ads tightly with user intent, this Canadian cosmetic clinic was able to outperform industry benchmarks and build a sustainable foundation for future growth.
“For any clinic considering medical marketing, having the right strategy from the start makes all the difference.”
If you’re looking for medical marketing, cosmetic clinic Google Ads, or healthcare advertising in Canada, this approach is designed to deliver compliant, high-intent results, even in competitive and regulated markets.
