Client:
An Alberta-Based Home Builder
Project Overview:
Our client was known for building quality homes—but their sales centres didn’t reflect the same level of care or innovation. Traditionally located inside the garages of their show homes, these spaces felt cold, transactional, and uninviting. During Alberta’s long, dark winters, that disconnect was even more noticeable.
They came to us for a complete reimagining. Our goal: transform a garage into a branded, approachable, and interactive customer experience—from first step to signed contract.
The Challenge:
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Sales centres were tucked inside show home garages with no clear sense of arrival.
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The traditional setup felt sterile and overly formal, intimidating for early-stage buyers.
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Material displays were outdated and non-interactive.
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The builder needed to create a brand experience that felt warm, thoughtful, aligned with their values and resonate with all their demographics.
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Accessibility and future functionality (once the home was sold) also needed to be considered.
Our Strategic Approach:
We didn’t just redesign a space—we redesigned the experience. Everything was guided by strategic marketing principles, user psychology, and branding that put the homebuyer first.
1. Visibility & Wayfinding
Full-height glass garage doors with custom branded decals brought light in and gave instant curb appeal.
A side entrance door was added with a backlit branded sign—a beacon on dark winter evenings.
A branded welcome mat subtly guided visitors into the space.
2. Interior Experience Design
Flooring: Light luxury vinyl plank set a warm, modern tone.
Walls: Clean white walls contrasted with a bold feature wall showcasing the logo in matte and gloss finishes to echo the exterior decals.
Living Room-Style Setup: Casual seating created a comfortable, low-pressure environment. A wood book on the coffee table sparked conversation and curiosity.
Coffee Station: Invited guests to linger, connect, and relax.
3. Technology & Interactivity
Touchscreen displays allowed buyers to explore floor plans, available inventory, and community features.
A large printed area map highlighted nearby amenities and location advantages—helpful in new developments still under construction.
A “Why Us” wall display showcased the builder’s differentiators in a clear, compelling way.
4. Sales Enablement Tools
A dedicated desk area was built in for contracts and deeper sales conversations.
Throughout the show home, “silent sellers” (small branded signs) subtly pointed out included features and hidden upgrades—helping buyers appreciate the value without needing a sales pitch.
5. Interactive Finish Selection
Instead of traditional sample boards, we designed custom-manufactured pallet stands where buyers could slide out and interact with the builder’s 3 included interior finish palettes.
This created a tactile, immersive experience and allowed for easy updates—practical, polished, and cost-effective.
The Results:
A completely reimagined sales experience—warm, human, and brand-aligned
Industry-wide ripple effect: other builders began removing cold, formal sales setups and followed this more approachable model
Finalist for Best Sales Centre at the CHBA Edmonton Awards
A long-term, scalable framework that balances branding, sales enablement, and customer comfort
Why It Worked:
Because it wasn’t just about finishes or signage—it was a strategy-first transformation. Every element, from lighting to layout to signage, was designed to support the buyer journey, ease decision-making, and build trust.
